-Started in Marketing
– Transitioned to Qantas in marketing then merchandising in the frequent flyer side of the business
– Moved over to airline side at Qantas to start their experimentation program as part of a digital transformation
– Redundant due to COVID from Qantas and offered a role at WooliesX
– Product Owner for introducing retail media (advertising) across their website and apps
– Shifted to lead the experimentation team and build out the capability
– Recently expanded role to look after UX Research and Experimentation
Miriam Grafton
